There are few authors who are not writing books just for the sake of their interest or earning royalty but their will to spread motivation and leadership among the old and new generations is something which is doing a very great job for the nation and the world. These authors are equivalent to renowned teachers. One such author whose books I always look forward is Rashmi Bansal since I read her first one- Stay Hungry Stay Foolish. I am just done reading her latest release named “Shine Bright” published by Westland Publishers. The cover page of the book is very distinct as even though the title of the book contains words like “Shine” and “Bright”, the theme of the cover page is dark black with a shining diamond in between.
The book is not about the entrepreneurs who are leading a start-up or a Corporate brand, generally, about whom Rashmi writes, but, about intrapreneurs- the one who is an employee by designation but a CEO by the stature of the work they have done for their organization. I liked this concept and with the stories that Rashmi has selected for the book to share with us are different from each other and inspires you like anything. I, being in the managerial side of things in my organization, could feel how I can change the world around me without considering that it’s my CEO, Director or MD’s job.
The book is divided into three different segments with story of two-three intrapreneurs in each segment:- Srishti- stories where the intrapreneurs are such that they are no less than co-Creators, Drishti- where the Organization was old and stable and then comes an intrapreneur who show the people how the change and transform can be brought and the last segment, Sewa- the intrapreneurs from Governmental departments where bringing any kind of change individually is considered impossible.
I liked the kind of personalities that Rashmi Bansal has considered in the book known-unknown but belonging to leading Corporates/Organizations who discovered their own potential with time and did something which led to the Introduction of new product/vertical in the company or in a case or two- launch of a new company in the country itself. I will talk about the personalities who motivated me through this book- Pawan Goenka- how he with multiple challenges including his cancer-stricken wife ended up giving Mahindra Auto a success like Scorpio, even the small piece on how his wife, Mamta Goenka, fought against cancer is mind-blowing; Manu Jain- how he from being an Entrepreneur shifted to being an intrapreneur in a company which didn’t even have an imprint in India and now, Xiaomi, is leading Smartphone sales in India; Vineet Gautam- how he kept on changing his jobs and interests to finally landing up in a space through which his brands are our favorites now- Vero Moda, Jacks & Jones etc.; the formula of A>>R defined by Nitin Paranjpe through which he was able to open 5,00,000 outlets of HUL within an year when the organization generally did 10-15,000 per year. His service to Taj staff post 26/11 is another great piece in the book; Chitra Gupta- The last chapter is about her and what a way to end the book- so emotional and inspiring, how she being just a normal teacher ended up being some phenomena is- well, I am speechless now.
Rashmi Bansal uses very easy language to narrate these stories to us. I liked how she keeps the format static for all the stories. Her writing style is quite perfect for biographies and even through these small stories of 40-50 pages on each personality, she manages to engage her readers. Her narration is so perfect that it feels we are listening to a fiction story and sometimes it’s only in the end when you realize this was a true account. I liked the words directly from these personalities’ mouth in the end of each short biography. It was great knowing their advice to the young managers like me.
Now talking about the drawback, yes, the book has One- author has talked majorly about the work done by these personalities and not how these personalities prepared for it, their schedule or what they believe in etc. Major part in the book goes in explaining the success of the brand that they worked for rather than the small stuffs that we like reading about these personalities. Except this one thing, the book is a masterpiece and something that needs to be read about everyone getting into the world of job and corporate and who are already working and believe that nothing can be changed until Top Management asks for. I give this book 4.75* out of 5. Yes, indeed recommended!
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Thanks.
ABHILASH RUHELA
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